Optimisation & Experimentation Lead

Our UX & Design Team is growing, and we are looking for a new talent to join us on our journey!
Optimisation & Experimentation Lead will establish a culture of experimentation, drive data-informed decision-making, and collaborate cross-functionally to identify and test opportunities that improve both user experience and business outcomes.
This is a unique opportunity to shape a new capability from scratch and lead meaningful change at scale.
Your day-to-day
- Lead a multidisciplinary Experimentation & Optimisation team;
- Define the vision, strategy, and roadmap for experimentation within the product;
- Drive the design, execution, and analysis of all experiments;
- Collaborate with:
- Product teams to align experimentation with roadmap goals.
- Engineering to integrate testing capabilities.
- Data and Product Analytics teams for test design and analysis.
- Product Design & Research to ensure human-centered hypotheses.
- Prioritise testing opportunities and manage the experimentation backlog;
- Standardise experimentation workflows, tools, and documentation;
- Translate experimental results into clear, actionable insights that inform product strategy and drive measurable UX improvements;
- Define success metrics and guardrails for experimentation at scale;
- Share learnings across the company to foster a culture of continuous improvement;
- Coach and mentor team members;
- Oversee performance management, professional development, and career growth opportunities for your direct reports
Your background and mindset
- Experience leading experimentation or growth optimisation teams;
- Strong understanding of A/B testing, behavioral analytics, and UX design thinking;
- Proficiency with tools like Optimizely, VWO, Convert, Amplitude, or similar;
- Ability to balance speed with scientific rigor;
- Excellent communication and collaboration skills;
- Strategic thinker with hands-on leadership style;
- Experience hiring, managing, and mentoring teams;
- Background in UX research or product design;
- Experience in cross-functional environments;
- Excellent verbal and written English communication;
- Previous experience in iGaming is a plus;
- Familiarity with crypto products is a plus.
- Department
- Yolo Entertainment
- Locations
- London, UK, Tallinn, Estonia, Tas-Sliema, Malta
- Remote status
- Hybrid
- Employment type
- Full-time

Benefits and perks
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Fit, Healthy, and Feeling Well
At Yolo Group, we know that building a great business is a marathon, not a sprint. Our active team members thrive with our comprehensive wellness benefit. From gym access and swimming pools to sports teams, fitness classes and holistic opportunities, we support your physical and mental health. Your health, your choice – we're here to support your whole self!
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Birthday Day Off
Celebrate your special day your way! We're delighted to offer you a day off on your birthday, allowing you to create memorable moments with your loved ones. It's our way of showing appreciation for you as an individual, not just an employee.
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Growing to New Heights
Growth is embedded in our DNA. We take pride in our diverse in-house learning & development programs, where you'll not only acquire new skills but also put them into practice through ambitious, startup-like business projects. Additionally, we offer opportunities for volunteering – both individually and as a team – fostering personal growth while making a positive impact in our communities.
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Work Hard, Play Harder
We believe in celebrating our achievements and fostering strong team bonds. Enjoy our legendary parties, summer outings, and festive Christmas galas. But that's not all – we spice things up with monthly office events, from themed gatherings to team-building activities, ensuring there's always something exciting on the horizon. At our company, we work with passion and play with enthusiasm!
Workplace & Culture
Together we reach for the moon!
If we were to describe ourselves in a couple of words, we would say we are fast moving and an ambitious team of go-getters!
We encourage our employees to push their limits, reach their goals and innovate things further by bringing on board exciting and challenging projects. Working at Yolo Group guarantees you a sense of achievement and is awarded with plenty of entertainment and time-off possibilities; Happy hours with fun-loving colleagues to sports compensation and time off for your birthday. We believe that a happy member of our company brings more value for everyone.
We value our employees as we do our customers by putting them at the centre of our universe.
Optimisation & Experimentation Lead
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