Do you have a strong analytical mindset, solid data analysis skills, and a thorough understanding of marketing principles? 📊
As a Marketing Analyst, you'll be the key person in the Marketing team collaborating with channel owners, the BI team, and the Data team. You'll be collecting and analyzing data related to marketing campaigns (not limited to any specific channel), and providing insights and recommendations to improve marketing strategies for desired business growth.
Primarily, you'll be supporting marketing efforts by assessing market trends, gauging the competitive landscape, customer behavior, and campaign performance. You'll have a crucial role in helping Yolo Group make informed decisions and optimize the marketing investment and efforts. 🚀
✍️ Your daily tasks will be
Collaborate with cross-functional teams, including marketing, BI, and Product team, to align marketing strategies with business objectives;
Build and consume marketing dashboards, and reports to track key performance metrics which highlight campaign effectiveness;
Work closely with the business and marketing teams to make sure we’re capturing the right data and using best methods for monitoring, analyzing and interpreting it for our business needs;
Provide easy-to-understand and easy-to-action insights on marketing activities, brand metrics, and progress through the customer acquisition funnel;
Conduct competitor analysis and market research to identify industry trends, consumer behavior, and emerging opportunities;
Translate research data and findings into actionable/strategic insights using strong storytelling, data visualization, and presentation skills;
Conduct in-depth analysis of business data to identify trends and opportunities for growth. Provide recommendations and inputs for optimising ongoing campaigns, and work on what-if scenarios for concluded campaigns;
Continuously monitoring, analyzing and reporting on metrics like conversion rates, churn rates, segmentation impact, customer value, and other business KPIs;
Provide recommendations for improving website performance, user experience, and conversion rates through data-driven insights;
Identify and propose strategies for optimising marketing campaigns, targeting specific customer segments, and maximizing ROI.
✔️ What we expect from you
Strong attention to detail and ability to ensure data accuracy and integrity;
Ability to collaborate with various teams such as Marketing, Product, Customer Experience, and Finance;
Excellent presentation skills, and effective communication of complex data to non-technical stakeholders;
3+ years working in a similar position;
Understanding of user acquisition funnel and the idiosyncrasies of different user acquisition channels;
BSc/BA in a field such as Mathematics/Industrial Engineering/Economics/Statistics or equivalent academic knowledge;
High level of proficiency in data analysis tools and techniques, like Excel, statistical analysis software, and data visualization tools;
Experience with web analytics platforms, like Google Analytics or Adobe Analytics;
Experience with SQL, Python, R, Tableau & marketing attribution modeling is an advantage;
A proactive and self-motivated attitude, with a passion for continuous learning and staying up-to-date with industry trends, marketing tools, and technologies;
Excellent written and verbal English.
🚀 What will you find at Yolo Group?
Generous learning & development package 📚 (personal development plan & trainings, company-wide knowledge sharing & trainings)
Opportunity to invest in the Group’s own venture fund, Yolo Investments 💸
Focus on your well-being via monthly sports compensation, in-house gym and relaxing sleeping pods in our HQ, 3 health days per year, and private health insurance
Celebrating together! 🥳 Birthday day off, paid vacation days to celebrate personal life achievements, e.g., child’s first school day, engagement, marriage, etc.
Comfortable offices with its own cafeteria in HQ, plenty of fruits 🍎, snacks, drinks, and good vibes
Most legendary events and networking opportunities with colleagues across the whole Group 🎉
If you feel excited but want to hear more, don't hesitate to apply, and we will sort everything out as we go!
Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain, and more. Serving millions of users worldwide, the Yolo Group is committed to putting the customer at the center of the universe via a wide range of fun, fast and fair products and services. Powered by a team of 900+ Yoloers from 60+ different nationalities around the world, the Yolo's disruptive DNA is matched only by a desire to take everything we work on "to the moon".
Although we are very fast-paced, we know that building a great business is a marathon not a sprint. Our active people love our wellness benefit. From the gym, to swimming pools, sports teams and fitness classes; your health, your choice!
Birthday Day Off
We are pleased to give you a day off on your birthday to celebrate it with the closest ones.
Growing to new heights
Personal growth is an essential part of our DNA. We are very proud of our many in-house learning & development programmes where we don’t only learn new skills but put them in the practice through ambitious and real startup-like business projects.
Work Hard, Play Harder
We do celebrate all our achievements by having an amazing parties, summer days, Christmas galas and many more.
Workplace & Culture
Together we reach for the moon!
If we were to describe ourselves in a couple of words, we would say we are fast moving and an ambitious team of go-getters!
We encourage our employees to push their limits, reach their goals and innovate things further by bringing on board exciting and challenging projects. Working at Yolo Group guarantees you a sense of achievement and is awarded with plenty of entertainment and time-off possibilities; Happy hours with fun-loving colleagues to sports compensation and time off for your birthday. We believe that a happy member of our company brings more value for everyone.
We value our employees as we do our customers by putting them at the centre of our universe.
About Yolo Group
Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain and more. Serving millions of users worldwide, Yolo Group is committed to putting the customer at the centre of the universe via a wide range of fun, fast and fair products and services. Powered by a team of 900+ Yoloers, the Group’s disruptive DNA is matched only by a desire to take everything it works on ‘to the moon’.
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